This is some of the lighting at the Glendale Americana. Note the profusion of warm colors, as well as the use of string lights, to create a bright, homey feeling. The Grassy central section of the Americana, as well as the fountain (not pictured here) are lit by string lights so the place seems inviting to shoppers, but the brightest lights are inside the stores ringing the center. The whole effect, combined with the omnipresent Sinatra music, creates a space where shoppers feel safe and comfortable; the lights help shoppers stay and spend money.
Commentary is right on the nose! Nothing says "relax and spend money" like twinkle lights and sinatra! :) Love the iconic uplit tower in the distance and the cozy streetlights dotting the path. And of course, the brightest area would be the interior of the stores trying to draw you in and draw focus to the product! Nice job!
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